Be A PART, A COVID-19 YOUTH RESPONSE
In March 2020, as COVID-19 spread, we needed to engage Gen Z to help stop it. We created Be (A)Part, a volunteer-driven campaign to inspire them to take action. Through a new brand identity, website and social channels, we provided educational content and practical tips to help slow the spread of the virus and protect high-risk groups.
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SOCIAL CONTENT
We created sharable, motivational (and sarcastic) graphics to inspire Gen Z to stay apart and show that hope comes when we all play our part.
